The potential for data to deliver business value is huge.

How do we value our data? That's the question many in business are asking at a time when the volume of data available to businesses is growing exponentially.

What companies are realizing is that there is no finite answer. Unlike tangible assets, the value of data can increase the more it is used and the more information is extracted from it. It's no wonder, then, that data monetization, literally defined as the process of increasing the economic value of data, is becoming such an important and growing area for all businesses.

Through data monetization, your business can begin to treat data as an asset and reap the benefits of maximizing its value.

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